Having a pleasing or attractive appearance is important to women, especially in today’s social media era when a woman’s image might be snapped, posted, shared, tweeted, and re-tweeted endlessly. That’s why a lot of cosmetic products has appeared for women who wanted to look good.
There was research study which has recently suggested that wearing makeup makes women feel smarter. It also helps them to enhance their confidence. The researchers from the University of Chieti, Italy and the Harvard Medical School, USA carried out the research project related to wearing makeup. The team did their research study among the 186 female students. There were all undergraduate students, and the research team tried to know the “lipstick effect” among them. This “lipstick effect” is a common psychological phenomenon that boosts the confidence of a woman when she wears makeup and feels physically more attractive. It helps women to have the feelings of self-esteem, personality, and attitude. An important thing is a boost or improvement in the self-esteem helps to boost the cognitive abilities.
Makeup has the power to make you more confident and ready to face any situation. Wearing makeup showcase the sense of self-care, which makes a woman stand out from the crowd. Best of all, the reasons to wear makeup is that it can give a person the extra bit of control over the skin that they deserve.
I’m not really into makeup but that does not mean I don’t own any makeup product. I can go bare face all day and won’t really care if I look pale. But wearing a makeup really transforms a person, like when I had a job interview and I badly wanted to get hired, I’ll put on a little BB Cream to conceal some of my blemishes, an eyeliner because I think giving my eyes a little intensity would make me look a bit mature since I’m baby face, then apply blush on to give the face a glow and of course lipstick to brighten up the smile. I think makeup transform us, not only our face but can also make us feel more powerful and ready to face any situation.
Philippines is not only known for its diverse local cuisine and the home of some white sandy beaches in the world, there’s also a lot more to the Philippines than all of these. The country’s beauty scene has been upping its game for quite some time now and with the number of pageants that occur every year, it’s no surprise that Filipinos know their way around makeup.
Here are the list of the trending cosmetics or makeup brands in the Philippines:
Happy Skin is a proudly Filipino beauty brand established in October 2013. It is a cosmetic brand that uses skin-friendly ingredients, the makeup actually has Cherry Blossom Leaf Extract, Japanese Tea Leaf Extract, Hyaluronic Acid,Collagen, and Argan Oil to truly help nourish skin while you have it on. Their goal is to create “skin-caring” makeup products inspired by beauty needs and backed by research.
According to Jacqe Yuengtian-Gutierrez a Happy Skin co-founder, the makeup line is especially created for women who want to look naturally beautiful, but want to make sure that their skin is also cared for. It’s for women who don’t want to compromise on beauty.
Happy skin was also lucky enough to collaborate with one of the most beautiful woman in the Philippines, Kathryn Bernardo she is also called Kath by many. Kath is a well-known actress, the first and only Filipina actress who breached the 800-Million mark for two movies. One was in 2018 for The Hows of Us and the other one is Hello, Love, and Goodbye for 2019.
According to Kath “Personally, I like being simple. I like doing my makeup, but I don’t like changing my face. That’s why I want my fans to learn how to also feel and look beautiful without looking too made up.”
Another beautiful woman who collaborated with happy skin is Heart Evangelista-Escudero, she is an actress, TV host, visual media artist, philanthropist, and socialite. She is at 24th place of starmometer’s Most beautiful woman in the Philippines.
As per Heart “Happy Skin is all about natural beauty. They don’t want you to wear something that’s harsh on your skin and I want that as well.”
Their best sellers are My Lips But Better Ultra Matte Lippie in Wonder, Shut Up & Kiss Me Moisturizing Matte Lippie in Under The Sheets, Shut Up & Kiss Me Moisturizing Matte Lippie in The Morning After, My Lips But Better Ultra Matte Lippie in Moxie
Filipino-Australian actress and TV host Anne Curtis debuted her very own beauty brand BLK Cosmetics back in 2017. Her label’s products are all officially cruelty-free certified by PETA (People for the Ethical Treatment of Animals). Items range from foundations, mascaras, lipstick, eyeliners and more.
BLK Cosmetics, stands for “black,” the favorite color of Anne. According to her, it represents the essence of her makeup brand: Classic, timeless, simple, and uncomplicated. Anne Curtis placed a spot on the “Top 30 World’s Most Beautiful Women of 2017” list of 12-year-old website Buzznet, which was founded in Los Angeles. The list was composed of “the strongest, intelligent, desirable, successful” women. Under the site’s “HollywoodBuzz” section, this year’s selection of “Most Beautiful Women” generated more than seven million votes. Anne was the sole Filipina, placing on the 26th spot.
Anne shares that the many questions she always gets about makeup encouraged her to start the line. “I wanted to come up with something that’s attainable for everyone,” she says. The host wanted to share products she actually loved with all her followers and fans, especially those who are just dipping their toes into makeup.
The cosmetic brand’s best sellers are blk all-day intense matte lipstick – brave, blk long-lasting liquid lipstick – bold, blk all-day lip and cheek tint – orange, blk intense color liquid eyeshadow – i love you.
This 100 percent cruelty-free cosmetics line caters to the youth with products being sold at an affordable price. A local brand that began in 2005, Careline features trendy and edgy cosmetics with the youthful Filipina in mind. Their collection of lip, cheek, and eye makeup lets you discover your own unique look and still remain on-trend.
Andrea Brillantes, an actress and teen star collaborated with Careline cosmetics which is Blythe by Careline. It has “better than basic” philosophy with Andrea’s youthful and classic approach to beauty. At 16 years old, she’s already a praised actress and a proud owner of this new cosmetics. Echoing Andrea’s love for cosmic bodies, space, and the universe, the brand debuted the Hyper Cosmic Collection that is aimed to offer an out-of-this-world glam to teens and adult women alike.
Their best sellers are Soft Suede Lipctick, Play to Slay, Oil Control Blush-on, Multi Sticks.
Founded by one of the Philippines’ famous TV hosts Vice Ganda, these products are all paraben-free, vegan and cater to all skin types and genders. Vice Ganda (Beautiful Vice) is a comedian, television presenter, actor, and singer. He is a regular host-judge on a popular noontime variety show and has starred in several films.
The story behind the product started when Vice Ganda accidentally broke his mother’s lipstick while playing with it as a little boy. His mom told him that she has yet to finish paying for the lipstick in installments. Realizing how inaccessible beauty products could be, Vice Ganda dreamed of creating a budget-friendly cosmetics line, specializing in lipsticks.
He noted how a swipe of lipstick can easily brighten up a woman’s appearance and make her feel better about herself.
Vice Cosmetics also have a collaboration line featuring the playful avatars of BT21. Vice Cosmetics worked with BT21, a project co-created by Line Friends, a global mobile messaging character brand, and Korean boy band BTS. The 13-piece collection includes an array of Vice Cosmetics’ best-selling lip products in limited edition shades, as well as its first-ever eyeshadow palette, and blush and highlighter duos, all wrapped and some named after BT21’s eight quirky characters.
The people behind Sunnies Face are Georgina Wilson, Jess Wilson, Martine Cajucom, Bea Soriano-Dee and Eric De. In making the collection, the people behind Sunnies Face aimed for the collection to be inclusive. They reiterated “What’s a good formula if it’s not for everyone?”
Thus they collaborated with Italy-based top manufacturers who make well-known makeup brands. They curated what they think are the best makeup formulas in high hopes that the rest of the world love it too. On top of that, its animal cruelty-free and paraben-free.
This makeup is so good even Christina Aguilera wore their Fluffmate lippie in Nudist.
We have all this makeup available everywhere but we have to remember that sometimes makeup can be harmful to your skin’s health. Unhealthy makeup habits can cause acne, aging, and oiliness or dryness. Like sleeping in makeup can clog your pores and invite acne onto your face. It also can irritate your eyes and cause bumps to form on the skin close to your eyes. Leaving makeup on your skin overnight can accentuate wrinkles. Sun damage can also cause aging. Certain makeup products can make your skin drier or more oily than it usually is. Additionally, when people with naturally dry skin try to put makeup on top of their skin, the makeup can make their skin even drier. You can tell if you have dry skin by symptoms such as flaky or scaly skin. A shiny face is a sign of oily skin.
That is why a skin care routine is created.
Cleansing is important to cleanse your skin every night to remove make-up, impurities, dead skin cells, and excess oil. But a morning cleansing is also beneficial, as it removes any toxins the skin eliminates during the night and refreshes the skin, preparing it for make-up application.
Toners can help close pores and tighten cell gaps after cleansing, reducing the penetration of impurities and environmental contaminants into the skin. It can even protect and remove chlorine and minerals present in tap water.
Your antioxidant helps protect your skin against free radical and reactive oxygen damage, which can lead to premature skin aging and skin cancer.
Eye creams reduce or even erase the signs of aging: fine lines, wrinkles, and dark circles.
Acne spot treatments are over-the-counter acne products that are used to help heal specific, individual pimples.
Moisturizing Reduces Skin Problems – Moisturizing everyday can reduce the chance of developing extreme dryness or oiliness. Both extremes are harmful for skin and cause common skin conditions like acne. Conceals Other Skin Blemishes – Using a daily moisturizer ensures that the skin’s blemishes are camouflaged.
Sunscreen protects your skin from the sun’s harmful ultraviolet rays, which come in two forms – UVA and UVB rays. It protects sensitive skin against sunburn and it reduces the appearance of sun damage – discolorations and dark spots, sagging or leathery skin, and wrinkles
For me I’d rather spend more time doing my skin care routine than doing my makeup because having a healthy skin matters most.
According to Liza Soberano one of Philippine television’s most beautiful faces, skincare routine is not only cleanse and moisturize, but exfoliating is important too. Her first step is to remove all her makeup with her trusty makeup remover, then she double-cleanses by washing her face with facial wash. Liza uses a toner, then she exfoliates by using a gentle facial scrub to get rid of dry skin that makes skin dull. According to her: “It’s not enough to just wash your face, you have to deep-clean, too!” Lastly, she lets her skin rest with a good moisturizer.
Being beautiful is not just putting makeup on, what matters is that what makes you as a person and what’s inside. According to Miss Universe 2018 Catriona Gray “On a general note, beauty can’t be defined. You need to define beauty for yourself. You shouldn’t let social media, the media, or people around you define what you think is beautiful because everyone has the right to define what’s beautiful for them. It’s a matter of how you feel. If you feel beautiful with no makeup or with a lot of makeup, don’t let people shame you for that. You’re entitled to be happy and feel beautiful.”